What types of email-signature banners draw the most interest? Does it help to include a call to action? Which are more effective: horizontally or vertically aligned units?
Sigstr examined the performance of 1,000 email-signature banner campaigns and conducted more than 50 eye-tracking tests.
Email signature banners are visual elements that are used by brands in a range of ways, including to promote products/services/deals to external audiences and to communicate information to internal staff.
Signature banners typically appear at the bottom of messages, as in this example:
The researchers found that eye-tracking study participants tended to focus quite a bit of attention on call-to-action (CTA) buttons in email signature units.
