Consumers say the primary benefit of chatbots used by brands for customer service is their 24-hour availability, according to recent research from Drift, SurveyMonkey Audience, Salesforce, and mycleve.

The report was based on data from a survey conducted in 2017 among 1,051 adults age 18-64 living in the United States.

Some 15% of respondents say they have used a brand chatbot.

Nearly two-thirds (64%) of consumers say they would value an effective brand chatbot—a computer program that simulates conversation with human users—for its 24-hour availability.

Millennials are more likely to value brand chatbots for their 24-hour availability, and Baby Boomers are more likely to value brand chatbots for their ability to answer simple questions.