Event marketers say email is the most effective channel for promoting professional live events, such as conferences, according to recent research from Bizzabo.
The report was based on data from a survey of 400 mid- and senior-level event marketers from across the globe.
Some 46% of B2B marketers and 24% of B2C marketers say email is the best channel for promoting live events.
Marketers rank personal relationships as the second most effective channel for promoting live events.
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Event Marketing Trends: Top Promotional Channels, Motivations, and Challenges
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ABOUT THE AUTHOR
Ayaz Nanji is a writer, editor, content strategist, and research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.
LinkedIn: Ayaz Nanji
Twitter: @ayaznanji
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