Consumers say speed is the most important feature of a mobile retail application, according to recent research from SundaySky.

The report was based on data from a survey of 226 consumers in the United States who have downloaded at least one retail mobile app.

Some 80% of respondents say they value speed in a retail mobile app.

Other valued features are the ability to navigate between online and offline experiences seamlessly (70% of consumers cite it), low data usage (67%), and personalized content (56%).