Male holiday shoppers are more likely than female holiday shoppers to be drawn into brick-and-mortar stores by online ads and deals displayed in windows, according to recent research from Euclid.
The report was based on data from a survey conducted in September 2017 among 1,500 US shoppers who own smartphones.
Some 60% of men say they have been enticed into physical stores during the holiday season by great deals advertised in windows. That compares with 55% of women who say so.
Some 61% of men, compared with 54% of women, say they have been drawn into physical stores during the holiday season by online ads.
Consumers age 18-to-34 are more likely than consumers age 35+ to be drawn into physical stores by emails and online ads.