Some 42% of owners of voice-activated smart speakers say their device has become essential to their life, according to recent research from NPR and Edison Research.
The report was based on data from a survey of 800 respondents who own at least one smart speaker—Google Home or Amazon Alexa (or both).
Some 25% of owners have become a heavy user of their smart speaker (they say they use their device for 11+ regular tasks); 25%, a medium-heavy user (6-10 regular tasks); 28%, a medium-light user (2-5 regular tasks); and 22%, a light user (0 or 1 regular tasks).
Some 91% of smart speaker owners say they use their device to play music. Other popular uses are...
- Checking the weather (90% of owners)
- Asking general questions (88%)
- Setting countdowns/alarms (84%)
- Checking the time (82%)
- Checking the news (81%).
About the research: The report was based on data from a survey of 800 respondents own at least one smart speaker (Google Home, Amazon Alexa, or both).
