Most B2B buyers say the marketing and sales communications they receive from brands have improved over the past few years, according to recent research from Dun & Bradstreet.

The report was based on data from a survey of 312 B2B buyers in North America and the United Kingdom.

Some 51% of respondents say B2B marketing and sales communications have improved over the past few years, 24% say communications have gotten worse, and 25% say they have stayed the same.

Among B2B buyers who say marketing and sales communications have improved, 41% say messaging is now more relevant to their organization.