How have iconic logos evolved over time?
Do logo changes tend to correspond to periods of revenue growth for brands?
To find out, C+R Research examined the important logo changes of 13 well-known brands: Starbucks, Apple, Google, Amazon, Levi's, Microsoft, Dell, Twitter, Nike, Coca-Cola, IBM, Shell, and Airbnb.
As part of the analysis, the researchers mapped major logo changes to each brand's revenue history.
Enter your email address to continue reading
The Evolution of 13 Famous Logos [Infographic]
Don't worry...it's free!
Sign in with your preferred account, below.
ABOUT THE AUTHOR
Ayaz Nanji is a writer, editor, content strategist, and research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.
LinkedIn: Ayaz Nanji
Twitter: @ayaznanji
You may like these other MarketingProfs articles related to Brand Management:
