Consumers use e-commerce mobile apps mostly to receive deals/offers, for the flexibility to buy anytime, and to compare prices, according to recent research from Clutch.

The report was based on data from a survey of 505 consumers in the United States who use e-commerce apps on their smartphones at least two or three times per month; 37% use e-commerce apps once per day or more.

Fully 68% of respondents say they use e-commerce apps to receive deals/offers.

Some 64% use e-commerce apps for the flexibility to buy anytime, and 62% use e-commerce apps to compare prices.

The e-commerce app features consumers value most are discounts on products similar to past purchases (85% of respondents say they are likely to use), in-app purchasing (84%), and push notifications for discounts (84%).

About the research: The report was based on data from a survey of 505 consumers in the United States who use e-commerce apps on their smartphones at least two or three times per month; 37% use e-commerce apps once per day or more.


Enter your email address to continue reading

Why Consumers Use E-Commerce Apps

Don't worry...it's free!

Already a member? Sign in now.

Sign in with your preferred account, below.

Did you like this article?
Know someone who would enjoy it too? Share with your friends, free of charge, no sign up required! Simply share this link, and they will get instant access…
  • Copy Link

  • Email

  • Twitter

  • Facebook

  • Pinterest

  • Linkedin


ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a writer, editor, and a content strategist. He is a co-founder of ICW Media and a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji