Some 82% of B2B buying committees now include at least one Millennial employee, according to recent research from SnapApp and Heinz Marketing.
The report was based on data from a survey conducted in June 2017 among 503 professionals with buying influence and/or authority across primarily B2B firms.
Some 13% of firms surveyed say at least one Millennial is a decision-maker on their buying committee, 27% say a Millennial is an influencer, 17% say a Millennial is a project manager, and 38% say a Millennial is a researcher.
Some 59% of Millennials involved in B2B purchasing say they typically engage vendors' sales teams after they have done some research.
Just 9% of Millennials involved in B2B purchasing say they like to engage vendors' sales teams early in the buying process.