The older a consumer is, the more likely he or she is to dislike online advertisements, according to recent research from Choozle.
The report was based on data from an online survey of 269 consumers.
Some 20% of consumer say they like online ads, one-third say they dislike online ads, and the remainder say they feel neutral about online ads.
However, 44% of consumers age 60 and older say they dislike online ads, compared with just 28% of consumers age 18-29 who say so.
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The Main Reasons Consumers Dislike (and Like) Online Ads
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ABOUT THE AUTHOR
Ayaz Nanji is a writer, editor, content strategist, and research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.
LinkedIn: Ayaz Nanji
Twitter: @ayaznanji
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