Websites and social media are the digital marketing channels that small businesses use most, according to recent research from Drip.
The report was based on data from a survey of 1,003 self-identified owners and managers of small businesses in the United States.
Some 71% of respondents say they have a website that helps to market their business; 68% of respondents say they market on social media.
Only 28% of small business owners surveyed say they are spending on digital advertising.
Some 58% of small business owners say they know what a landing page is, and 54% know what a conversion rate is.
Less than half of small business owners surveyed say they can define the terms CRM, marketing automation, sales funnel, and inbound marketing.
Some 39% of small business owners say they they are not sure what return on investment they are getting from their marketing efforts; 34% say their ROI is acceptable, 22% say it is not acceptable, and 6% say it is very positive.
About the research: The report was based on data from a survey of 1,003 self-identified small business owners and managers in the United States.
