Online micro-influencers say Instagram is the best social network for reaching audiences and promoting branded content, according to recent research from Bloglovin'.

The report was based on data from a survey of 2,500 members of Bloglovin’s community of verified micro-influencers in a range of consumer topic areas, including fashion, beauty, food, and travel.

Most respondents have fewer than 5,000 followers on each major social network.

Some 80% of respondents post original content to Instagram, making it the most popular social network with micro-influencers.

Most respondents (59%) say Instagram is the most effective social network for reaching their intended target audience.