More than three-quarters (78%) of B2B organizations are using marketing automation tools, according to recent research from Dun & Bradstreet and Ascend2.
The report was based on data from a survey of more than 200 B2B executives (50% work for firms with 50 or fewer employees).
Some 46% of respondents say their B2B firm makes extensive use of marketing automation tools, whereas 32% say their B2B firm makes limited use of marketing automation tools.
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How B2B Companies Are Using Marketing Automation
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ABOUT THE AUTHOR
Ayaz Nanji is a writer, editor, content strategist, and research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.
LinkedIn: Ayaz Nanji
Twitter: @ayaznanji
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