Why do marketers work? Mainly for the money, according to recent research from Workfront.
The US State of Marketing Work Report was based on data from a survey of 202 marketers who work for US companies with more than 500 employees. All respondents collaborate with others on projects and use computer as part of their jobs.
Some 78% of marketers say they work to pays the bills; 26% say they work because they like the mental challenge and 21% say working fulfills their goals (respondents were allowed to pick multiple options).
Marketers say their top motivators to do well at work are a higher salary/bonus (29% cite), recognition from superiors (22%), and opportunities to advance (18%).
Marketers say they work 45.9 hours per week, on average. The non-marketers surveyed by Workfront as part of a larger study work 45.1 hours per week, on average.