Based on Google paid search spending this year, Batman villainess Poison Ivy is the most popular Halloween costume, according to recent research from AdGooroo, a Kantar Media company.
The report was based on an analysis of the US Google desktop search text ad and product listing ad (PLA) spend by retailers between August 1 and October 4, 2016, on 2,959 Halloween costume keywords.
Poison Ivy costumes garnered the largest paid search spend ($158,653) during the timeframe examined.
Pirate costumes received the second largest share of spend; Ninja Turtle costumes were third, followed by general Star Wars costumes.