The 50 fastest-growing B2B companies are investing in blogs, downloadable content, and live chat, according to a recent report from Drift and Mattermark.

The report was based on data from the Mattermark platform, which analyzes more than 1.5 million companies to identify the fastest-growing firms based on indicators such as employee count and funding.

The researchers manually examined the sales and digital marketing tactics of the top 50 companies to identify best-practices.

The top three fastest-growing B2B companies are Upwork, WeWork, and Slack, the analysis found.

Below, key findings from the report.

Content

  • 80% (40 out of 50) of the fastest-growing B2B companies have a blog or other online publication (or both).
  • 44% of the companies examined offer downloadable content such as e-books and whitepapers.

  • 28% of the fastest-growing B2B companies gate their downloadable content by requiring the filing out of a form; 16% do not gate their content.

Chat

  • 22% (11 out of 50) of the fastest-growing B2B companies include a live chat widget on their website.
  • 8 of the 11 companies using live chat include the widget on their homepage; the other 3 have it appear on their pricing or contact form.

Sales

  • 36% of the companies examined offer free trials or "freemium" versions of their products/services.
  • 40% make their pricing public.
  • 62% of the websites of the fastest-growing B2B companies have primary calls to action (CTAs) directing visitors to their products/services; 38% have primary CTAs directing people to talk to a salesperson.

About the research: The report was based on data from the Mattermark platform, which analyzes more than 1.5 million companies to identify the fastest-growing firms based on indicators such as employee count and funding.


Enter your email address to continue reading

What Marketers Can Learn From the 50 Fastest-Growing B2B Companies

Don't worry...it's free!

Already a member? Sign in now.

Sign in with your preferred account, below.

Did you like this article?
Know someone who would enjoy it too? Share with your friends, free of charge, no sign up required! Simply share this link, and they will get instant access…
  • Copy Link

  • Email

  • Twitter

  • Facebook

  • Pinterest

  • Linkedin


ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a writer, editor, and a content strategist. He is a co-founder of ICW Media and a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji