Some 85% of American parents plan to use a smartphone to help with their back-to-school shopping this year, according to a recent report from Retale.
The report was based on data from a survey of 1,000 parents in the United States conducted in July 2016.
The most common mobile shopping activities listed by respondents are comparing prices (65% use their smartphones to do so) and searching for coupons/deals (62%).
Those are followed by creating shopping lists (53%), checking store hours (52%), researching products (49%), accessing saved coupons (48%), finding nearby store locations (48%), checking product reviews (43%), and buying directly from their device (42%).
Some 80% of parents say they plan to make at least 70% of their back-to-school purchases in-store, down two percentage points (82%) from 2015.