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Some 85% of American parents plan to use a smartphone to help with their back-to-school shopping this year, according to a recent report from Retale.

The report was based on data from a survey of 1,000 parents in the United States conducted in July 2016.

The most common mobile shopping activities listed by respondents are comparing prices (65% use their smartphones to do so) and searching for coupons/deals (62%).

Those are followed by creating shopping lists (53%), checking store hours (52%), researching products (49%), accessing saved coupons (48%), finding nearby store locations (48%), checking product reviews (43%), and buying directly from their device (42%).

Some 80% of parents say they plan to make at least 70% of their back-to-school purchases in-store, down two percentage points (82%) from 2015.

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Back-to-School Shopping Trends for 2016

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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a writer, editor, content strategist, and research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji