E-commerce marketers say sending subscribers exclusive offers is the most effective email tactic they use, according to recent research from Bronto.
The report was based on data from a survey of 300 marketers who work for e-commerce companies around the world. Respondents were asked to rate the effectiveness of various email tactics.
The six tactics that received the top effectiveness scores (very or somewhat effective) from e-commerce marketers were as follows:
—Exclusive email-only offers (99%)
—Cart recovery emails (98%)
—Product status change emails (93%)
—Offers in transactional emails (93%)
—Birthday/reminder emails (92%)
—Email address collection at registration (87%)
Some 64% of e-commerce marketers say they plan to send more emails to consumers this year, 32% plan to keep email volume the same, and 4% plan to reduce the number of emails they send.
About the research: The report was based on data from a survey of 300 marketers who work for e-commerce companies around the world. Respondents were asked to rate the effectiveness of various email tactics.
