More than three-quarters of consumers, on average, do not return to use a mobile app the day after downloading it, according to recent research from Appboy.
The report was based on data from more than 300 apps and 300 million profiles for both iOS and Android users.
The researchers examined Day N retention rates, i.e., the share of people who return to use an app each day after first using it (Day N).
Motivating a new user to return to an app after download is extremely difficult, the analysis found.
