Some 43% of companies say they plan to increase the number of staff working on content marketing this year, according to recent research from Curata.

The report was based on data from a survey conducted in March 2016 of 1,030 marketers and executives. Some 48.5% of respondents work for B2B companies, 15.2% for B2C companies, 27.7% for hybrid B2B-B2C companies, and 8.6% for non-profits. More than half (54.4%) of the companies included in the survey have annual revenue of less than $10 million.

Below, key findings from the report.

Staff Size 

• 87% of respondents say their company has a content marketing team.
• 68% of companies have a team size of between 1 and 3 people.

Leadership

• 42% of respondents say their company has an executive responsible for content marketing; 51% say they will have a content marketing leader by 2017.

• 21% of respondents say the title of the person in charge of their company's content marketing efforts is content marketing director/manager.

Missing Skills

• 41% of respondents say the most important skill-set missing from their content marketing team is content creation.

About the research: The report was based on data from a survey conducted in March 2016 of 1,030 marketers and executives.