Consumers actively use only about half of the loyalty programs they are members of, according to recent research from Bond Brand Loyalty and Visa.
The report was based on data from a survey conducted in January 2016 of more than 12,000 US consumers and 7,000 Canadian consumers.
Participants were polled on their attitudes toward loyalty programs in a wide range of industries, including retail, payments, travel, CPG, entertainment, gas, and dining.
Respondents say they have joined 13.4 brand loyalty programs, on average, but say that only 6.7 of these memberships are active, on average.
Below, additional key findings from the report.
Satisfaction
Some 44% of respondents say they are satisfied with their experiences with brand loyalty programs. That's about the same as in 2015 (43%) and higher than in 2014 (39%).
