Nearly two-thirds (64%) of Americans say senior business leaders should have public-facing social media accounts, according to recent research from G&S Business Communications and Harris Poll.
The report was based on data from a survey conducted between March 24 and March 29, 2016 among 2,018 US adults (age 18 and older).
Some 39% of respondents say they follow business leaders online.
Additional key findings from the survey:
- 64% of respondents say business leaders at large companies should not share personal opinions on social media.
- 36% of respondents want business leaders to address their company's vision on social media.
- 35% want CEOs to talk about products and services.
Check out the infographic for more insights from the report:
About the research: The report was based on data from a survey conducted between March 24 to March 29, 2016 among 2,018 US adults (age 18 and older).
