Most senior marketers say their jobs are stressful, but many also say some level of pressure makes them more productive, according to recent research from The Creative Group.
The report was based on data from a survey of more than 400 marketing and advertising executives based in the United States.
Some 63% of respondents say their job is somewhat stressful and 7% say it is very stressful.
Another 27% say their job is not too stressful, and 3% say it is not stressful at all.
Nearly one-third (32%) of senior marketers say the the more stressful the situation, the more productive they are; 60% say a little bit of stress motivates them but too much impedes their productivity; 8% say they are less productive with any level of stress.
About the research: The report was based on data from a survey of more than 400 marketing and advertising executives based in the United States.
