Most consumers are not willing to wait for longer than a few seconds for an e-commerce page to load, according to recent research from Imperva Incapsula.
The report was based on data from a survey conducted in 4Q15 of 4,568 adults in the United States who self-report their shopping frequency to be slightly often or more.
Some 35% of respondents say they are willing to wait 3-5 seconds for an e-commerce website page to load, 20% are willing to wait less than 3 seconds, and 7% expect a page load immediately.
Only 38% of consumers surveyed are willing to wait longer than 5 seconds for an e-commerce page to load.
Some 44% of respondents say they try to reload the page when an e-commerce site takes too long to load; 35% say they just leave the website.
Some 68% of respondents say they are unlikely to return to an e-commerce site that has poor performance.
About the research: The report was based on data from a survey conducted in 4Q15 of 4,568 adults in the United States who self-report their shopping frequency to be slightly often or more.
