Most smartphone users in the United States regularly go through their phones to look for and delete unused apps, according to a recent report from Yahoo Advertising.

The report was based on data from a survey of 2,590 consumers age 13-64 in the United States who own a smartphone.

Respondents go through their phones and delete apps 1-2 times per month, on average, the analysis found.

Some 60% of respondents say they do periodic clean outs, 36% delete old apps when they download new apps, and 36% delete apps to free up memory for software updates.

Nearly three-quarters (73%) of respondents say they have deleted apps because of storage concerns with their phone.

The top reasons cited for deleting particular apps are stopped using (55% cite), found a better replacement app (53%), and simply got bored (52%).

Nearly half (48%) of consumers surveyed say they usually delete an app within a month if they're not using it.

About the research: The report was based on data from a survey of 2,590 consumers age 13-64 in the United States who own a smartphone.

Enter your email address to continue reading

How Often (and Why) Consumers Delete Mobile Apps From Their Phones

Don't worry...it's free!

Already a member? Sign in now.

Sign in with your preferred account, below.

Did you like this article?
Know someone who would enjoy it too? Share with your friends, free of charge, no sign up required! Simply share this link, and they will get instant access…
  • Copy Link

  • Email

  • Twitter

  • Facebook

  • Pinterest

  • Linkedin


ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a writer, editor, and a content strategist. He is a co-founder of ICW Media and a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji