LIVE! Wed., Nov. 6, 2024 at 12:00 PM ET

Author to Author: Ann Handley Talks to Geraldine DeRuiter

Attend

Recipes are the most repinned content type by consumers on Pinterest, according to a recent report from quintly.

The report was based on an analysis of third-quarter 2015 data (pins, repins, comments, and likes) from the Pinterest accounts of 220 brands.

More than one-third (35%) of all repins examined by the researchers in 3Q15 were recipes, even though recipes made up only 9% of total pins.

Some 19% of the repins examined were  products; 16%, articles; 16%, regular (i.e., other); 7%, places; 6%, movies; and 2%, apps.

Recipes received 62 repins on average in 3Q15, compared with 33 repins for products on average and 29 for articles, according to the analysis.

Some 93% of interactions on Pinterest in 3Q15 were repins, the analysis found; the rest of the user engagement was made up of likes and comments.

About the research: The report was based on third-quarter 2015 data from the Pinterest accounts of 220 brands.


Enter your email address to continue reading

The Most Repinned Content Types on Pinterest

Don't worry...it's free!

Already a member? Sign in now.

Sign in with your preferred account, below.

Did you like this article?
Know someone who would enjoy it too? Share with your friends, free of charge, no sign up required! Simply share this link, and they will get instant access…
  • Copy Link

  • Email

  • Twitter

  • Facebook

  • Pinterest

  • Linkedin


ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a writer, editor, and a content strategist. He is a co-founder of ICW Media and a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji