LIVE! Wed., Nov. 6, 2024 at 12:00 PM ET

Author to Author: Ann Handley Talks to Geraldine DeRuiter

Attend

Nearly half (47%) of small businesses do not actively use social media, and 25% say they are unlikely to use social media in the future, according to a survey conducted by research firm Clutch.

The report was based on data from a survey of 354 small business owners or managers in the United States; 55% of respondents are part of companies with fewer than 10 employees and less than $1 million in annual revenue.

The following are some additional key findings from the report:

—38% of respondents expect to spend more employee time on social media this year.

—30% of businesses that use an outside agency/consultant for social media plan to decrease spend in 2015, compared with 12% that plan to increase spend.

—30% of respondents expect an increase on social media advertising spend this year, and 25% expect spend to remain flat; 21% expect a decrease in ad spend.

Check out the infographic for more insights from the report:

About the research: The report was based on data from a survey of 354 small business owners or managers in the United States; 55% of respondents are part of companies with less than 10 employees and less than $1 million in annual revenue.


Enter your email address to continue reading

How Small Businesses Are Using Social Media [Infographic]

Don't worry...it's free!

Already a member? Sign in now.

Sign in with your preferred account, below.

Did you like this article?
Know someone who would enjoy it too? Share with your friends, free of charge, no sign up required! Simply share this link, and they will get instant access…
  • Copy Link

  • Email

  • Twitter

  • Facebook

  • Pinterest

  • Linkedin


ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a writer, editor, and a content strategist. He is a co-founder of ICW Media and a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji