Nearly three-quarters (73%) of US consumers say Facebook is the most important social media platform for local businesses to have a presence on, according to a recent report from G/O Digital.
The report was based on data from a survey of 1,000 social media users in the United States.
Some 12% of respondents say Google+ is the most important social network for local businesses to have a presence on; Twitter is third (3%), followed by LinkedIn (2%), and Instagram (less than 1%).
Below, additional key findings from the report.
Communication
- 49% of respondents have not used Facebook to communicate with a local business in the previous 12 months.
- 15% of respondents have commented on a business's Page in the past 12 months; 8% have praised the quality of products/services.
Content Influence
Offers/discounts from local businesses is the content type most likely to motivate responders to take action; testimonials/success stories is the second most influential content type.
Frequency of Offers
- 19% of respondents say they want to see offers from local businesses in their News Feeds once a month; an additional 19% say they want to see offers once a week.
- 23% of respondents say they never want to see offers from local businesses in their News Feed.
About the research: The report was based on data from a survey of 1,000 social media users in the United States.
