IBM is the most mentioned B2B brand online globally, according to a recent report from Brandwatch.

The report was based on an analysis of over 5 million online conversations about 200 top global B2B companies. The researchers looked at mentions on social networks as well as on news sites, forums, and blogs.

IBM is the most mentioned B2B brand online in most places. However, it is not the top mentioned company in every country. For example, oil-rich countries, such as Saudi Arabia, Qatar, and the United Arab Emirates, talk most about energy brands, such as ExxonMobil, BP, and Chevron.

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The Most Mentioned B2B Brands Online

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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a writer, editor, content strategist, and research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji