One-third of marketers say they do not know which digital marketing tactic has the biggest positive impact on revenue, according to a recent report from Webmarketing123.

The report was based on data from a survey of 600 marketing professionals (a combination of B2B and B2C) based in the United States.

Some 26% of respondents say email is the digital marketing channel with the greatest positive impact on revenue; SEO is second (17%), followed by paid search (15%), social media (5%), and online display advertising (5%).

Below, additional key findings from the report.

B2B vs. B2C

Email is the most effective tactic for B2B marketers, with 31% saying it has the biggest impact on revenue.

Paid search is the most effective digital tactic for B2C marketers, with 24% saying it has the biggest impact on revenue.

Social Channels

Some 46% of B2B marketers are not sure whether any social channels have generated revenue for their business.

Most B2C marketers (56%) say Facebook has generated some revenue for their business.

About the research: The report was based on data from a survey of 600 marketing professionals (B2B and B2C) based in the United States.


Enter your email address to continue reading

Which Digital Marketing Tactic Has the Biggest Revenue Impact?

Don't worry...it's free!

Already a member? Sign in now.

Sign in with your preferred account, below.

Did you like this article?
Know someone who would enjoy it too? Share with your friends, free of charge, no sign up required! Simply share this link, and they will get instant access…
  • Copy Link

  • Email

  • Twitter

  • Facebook

  • Pinterest

  • Linkedin


ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a writer, editor, and a content strategist. He is a co-founder of ICW Media and a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji