Moms are using their smartphones throughout the shopping process both online and in stores, according to a recent report from BabyCenter.

The survey of 1,000 moms in the US who own smartphones found the majority of moms use their devices to get product ideas (55% say they do so), compare product features (56%), get product recommendations (58%), compare prices (68%), and find coupons/deals (59%).

Nearly half (49%) of the moms surveyed say they also use their smartphones to decide where to buy.

Below, additional key findings from the report.

Product Categories

• 54% of moms who shop with their phones have used their devices to look at clothes/shoes/accessories.
• 43% have used their phones to shop for toys/books/games for children.
• 38% have shopped for food items on their phones.