Some 47% of B2B companies say their demand generation and sales teams are coordinated or completely coordinated, according to a recent report from Corporate Visions.

A similar proportion (43%) say their efforts are only somewhat coordinated, and 15% say demand generation and sales teams are not coordinated at all.

The report was based on data from a survey of 420 B2B marketing and sales professionals from around the world.

Among the key findings in the report are the following:

• 40% of respondents say alignment between demand generation and sales teams leads to better lead conversion and closed deals.
• 68% of respondents who say their demand generation and sales teams are coordinated or completely coordinated believe such alignment has a positive impact on their lead conversion efforts.
• 39% of respondents reporting uncoordinated or somewhat coordinated teams say such a disconnect has impeded their ability to close leads.