Some 30% of consumers in the United States already own or plan to purchase an in-home network-connected appliance—such as a smart thermostat or refrigerator—in the next two years, according to a recent report from Acquity Group.

Moreover, 69% of US consumers surveyed say they expect to own an in-home "Internet of Things" (IoT) appliance in the next five years.

A significant number of consumers also expect to purchase wearable IoT devices—such as smartwatches and heads-up displays—in the coming years. Some 7% of say they already own this type of device, and twice as many (14%) expect to do so by 2015. Exactly half of the consumers surveyed say they may purchase a device in this category in the next five years.

Among IoT wearable technology, fitness applications (such as wristbands) are expected to be adopted at the fastest rate, with 13% of consumers saying they plan to purchase one within the next year. Nearly a quarter (22%) of respondents plan to use wearable fitness devices by 2015, and 43% think they will do so in the next five years.

Smartwatches are the second most popular type of wearable device, with 5% of consumers planning to purchase one in the next year and 8% by 2015. Some 25% of respondents expect to own a smartwatch in the next five years.

Smart clothing and heads-up displays are the least likely to catch on in the short term, with only 3% of consumers expecting to purchase either in the next year. And 14% of respondents expect to own smart clothing, and 16% expect to own a wearable headset device, in the next five years.

Enter your email address to continue reading

The Internet of Things: Consumer Adoption and Perception

Don't worry...it's free!

Already a member? Sign in now.

Sign in with your preferred account, below.

Did you like this article?
Know someone who would enjoy it too? Share with your friends, free of charge, no sign up required! Simply share this link, and they will get instant access…
  • Copy Link

  • Email

  • Twitter

  • Facebook

  • Pinterest

  • Linkedin


ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a writer, editor, content strategist, and research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji