Retailers say customer traffic information is the type of analytics data they value most, according to a recent report from Brickstream.
Asked to evaluate the importance of various metrics/insights, brick-and-mortar retail executives gave "How many people enter the store" the highest average score, followed by "How many customers who enter the store buy something."
Other data points highly valued by retailers include which promotions attract customers; where customers go in a store; and when customers pick house brands over national products.
Below, additional key findings from the report, which was based on data from a survey of 124 retail executives from around the world, 54% of whom work for companies with with annual revenues of more than $1 billion.
Top Benefits of In-Store Analytics
Respondents say the top benefits of investing in-store analytics are understanding and anticipating customers' needs better; improving store operations/staffing; and identifying new offerings for customers.