Most US consumers (52%) say high performance is the quality they value most in website experience, according to a recent report from Limelight Networks.

The 1,115 consumers surveyed ranked website performance (streaming with no buffering, pages that load quickly, etc.) as the most important digital experience by a wide margin—far ahead of having fresh and updated content, delivering a consistent experience on mobile and desktop, and providing personalized content.

Below, additional key findings from the report.

Website Speed

• 59% of respondents say they will wait no more than five seconds for a webpage to load before becoming frustrated and leaving the site.
• 37% say they will leave and buy a product from a competitor if a website is slow, and 26% say they might/are not sure.