Digital marketers say email remains the most effective tactic across much of the sales funnel, according to a recent report from Gigaom and Extole.

Digital marketers consider email the most effective digital tactic for building awareness (41% of respondents), boosting acquisition (37%), and increasing conversion (42%), the survey of 300 US-based digital marketers found.

In particular, digital marketers say email shines for customer retention, with 56% of respondents citing it as the most effective tactic.

Respondents with tight budgets especially appreciate email's value early in the sales process: Significantly more respondents with smaller budgets rank email as the most popular tactic for achieving brand awareness than do companies with big budgets.

Below, additional key findings from the report.

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The Most Effective, Most Used, and Most Budgeted for Digital Marketing Tactics

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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a writer, editor, content strategist, and research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji