Most marketers say increasing lead generation and traffic volume are their top website objectives in 2014, according to a recent report from Ascend2.

Some 60% of respondents say increasing the number of leads generated from their website is a top objective in the year ahead, and 50% view increasing traffic is a major goal, the survey of 336 B2B and B2C marketers found.

Other top objectives for websites: increasing visitor engagement (42% of respondents say it's a top priority), increasing sales transactions (35%), and increasing brand awareness (32%).

Regarding whether websites meet those objectives, 72% of marketers say their current website is "somewhat successful" and only 8% rate their site as "very successful."

Below, additional key findings from the report.

Most Important Pages

• 57% of marketers surveyed say they optimized their website's homepage in the past year.
• 44% optimized their product/solutions pages in the past year.
• 27% reworked their lead generation forms.