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Marketing and sales professionals say creating quality content is the most effective search engine optimization (SEO) tactic, according to the results of a recent survey conducted by Ascend2.

More than half (57%) of the global professionals polled say quality content creation is one of the most effective SEO strategies employed by their company.

Other SEO efforts seen as effective include keyword research and management (47% say it is one of the most effective tactics), frequent website updating (37%), social media integration (32%), and frequent blogging (28%).

Link-building, a tactic greatly affected by a series of algorithm changes by Google over the past few years, was cited by only 25% of respondents as a top strategy.

Mobile and local search optimization, two relatively new tactics, are cited as among the most effective by 17% and 9% of respondents, respectively.

Below, additional key findings from the report, which was based on data from a survey of 442 marketing and sales professionals from around the world.

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The Most Effective SEO Tactics

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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a writer, editor, content strategist, and research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji