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Mashable (@mashable) is the most retweeted brand by marketers at midsize companies, according to a recent report from Leadtail and DNN Software.

Fast Company (@FastCompany) is the second most retweeted brand by those marketers (defined in the report as those working for companies with 50-5,000 employees), followed by other mainstream and industry media sources such as the New York Times (@nytimes), the Wall Street Journal (@WSJ), the Harvard Business Review (@HarvardBiz), and TechCrunch (@TechCrunch).

Below, additional key findings from the study, which is part of a series of reports examining how marketers use Twitter (see the B2B, digital, and senior marketer summaries).

Most-Retweeted People

  • Vala Afshar (@ValaAfshar) is the most retweeted person by marketers at midsize companies.
  • Next are Jay Baer (@jaybaer) and MarketingProfs' own Ann Handley (@MarketingProfs).

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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a writer, editor, content strategist, and research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji