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Just over half of marketers (51%) first turn to news websites to find news/information, according to a recent report from PAN Communications.

Twitter is the second most popular source for news/information (24% say it is their primary channel), followed by blogs (15%), and LinkedIn Groups (4%).

Compared with 2012 results from the same survey, use of news websites as a primary source has decreased 14%, whereas the use of Twitter and blogs has increased 3% and 6%, respectively.

Below, additional key findings from the report, which was based on data from a survey of 74 marketing professionals.

Platforms and Devices

Survey respondents say they use several platforms and devices interchangeably to keep informed, with smartphones (85.1% use) and laptops (82.4%) being the most popular.

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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a writer, editor, content strategist, and research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji