Obsessed with B2B marketing? You should be a PRO member! Join now at 25% off (or 50% off for teams).

Phone calls are the highest rated source for sales leads by small and midsize businesses (SMBs), according to a recent BIA/Kelsey’s Local Commerce Monitor report.

Just over two-thirds (66.4%) of SMBs consider phone calls a good or excellent lead source (28% rated calls an excellent lead source; 38.4% rated them as good). This includes leads from click-to-call online ads, which were found to be especially effective for businesses in the restaurant, food and grocery, auto, telecom, and travel industries.

In-person interactions are also a favorite source of leads, with 54.1% of the SMBs surveyed rating the channel as excellent or good (28% excellent; 26.1% good).

Online forms have a similar level of affinity, with 58.2% of SMBs rating them as excellent or good (19.5% excellent; 38.7% good).

Enter your email address to continue reading

SMBs' Favorite Sources for Sales Leads

Don't worry...it's free!

Already a member? Sign in now.

Sign in with your preferred account, below.

Did you like this article?
Know someone who would enjoy it too? Share with your friends, free of charge, no sign up required! Simply share this link, and they will get instant access…
  • Copy Link

  • Email

  • Twitter

  • Facebook

  • Pinterest

  • Linkedin


ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a writer, editor, content strategist, and research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji