Marketing and advertising executives say Facebook has the greatest potential for businesses among social media sites, according to a recent report by The Creative Group.
Just under half (45%) of executives surveyed say Facebook has the most promise of all social networks for the year ahead.
The next most-cited network is Google Plus (13% of respondents), followed by LinkedIn (12%), Twitter (10%), Instagram (5%), YouTube (5%), Pinterest (2%), and Tumblr (1%).
Below, additional key findings from the report, which was based on data from a survey of 400 US-based marketing and advertising executives.
Network Presence
- 76% of respondents say their company has an active presence on Facebook.
- Just over half (52%) have a company account on Twitter.
- LinkedIn and Google Plus (48%) are next, followed by YouTube (40%), Instagram (30%), Pinterest (23%), and Tumblr (7%).
About the research: The report was based on data from a survey of 400 US-based marketing and advertising executives.
