Less than half of content marketers (42%) produce one or more content assets (not including blog posts) per week, according to a recent report from LookBookHQ and Oracle Eloqua.

However, most content marketers (62%) produce at least one asset every two weeks, and 29% create multiple pieces per week.

The report, was based on data from a survey of 205 content marketers, found only 4% are creating no original assets at all.

Below, additional key findings from the report.

Content Types

• Whitepapers and e-books are the most popular content content types being created by respondents (76% are doing so).
• Webinars are the second most popular content type (74%), followed by videos (66%), and case studies (64%).