For interaction with companies or brands online, Facebook is the most popular platform with millennials, followed by Twitter and Pinterest, according to recent research from The Center for Marketing Research at University of Massachusetts, Dartmouth.

The study was based on data from a survey of 576 Millennials (defined in the report as those born between 1980 and 2000) who were asked about their interactions with brands on Facebook, Twitter, and Pinterest.

A large majority of respondents (62%) say they like at least one brand on Facebook, compared with 23% who follow a brand on Twitter and 11% who have pinned a brand on Pinterest.

Below, additional key findings from the report.

Why Millennials Interact With Brands

• Across all platforms, the top reason Millennials like, follow, or pin is to support a brand.
• The next most commonly cited reason is to receive regular updates from brands, followed by the desire to get coupons or discounts.
• Respondents said those companies offering coupons or discounts in exchange for a like/follow/pin would be most likely to see an increase in sales.