Most marketing agencies (69%) expect business opportunities to increase in 2014, according to a recent report by RSW/US.

That's up from the 60% that expected increased opportunities in 2013, and nearly at the same level as the 72% that said so in 2012.

Agency optimism is confirmed by the plans of clients: 75% anticipate 2014 will be an investment year for their companies, and 50% expect to increase "somewhat" or "significantly" their marketing spends in 2014 (compared with last year's much lower 38%).

Below, additional key findings from the report, which was based on data from a survey of 150 US-based senior level marketers and 170 marketing agency executives.

Types of Spend

• 74% of marketers surveyed expect to see "somewhat" or "significantly" higher spends on digital marketing/media in 2014.
• 61% expect to see an increase on social media spending.
• Only 28% expect to increase their traditional media budgets.