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Content Marketing Measurement & Analysis

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Want to get more retweets? You may want to try tweeting on off hours/days, including images, being polite, spelling out the word "retweet," and using lots of exclamation marks.

Those insights, among others, come from a recent report by TrackMaven that investigated how language, time, and other factors impact the number of retweets a tweet receives.

The analysis examined 1.7 million tweets from 1,423 Twitter accounts. It was limited to accounts with more than 1,000 followers, and the data was normalized to reflect retweets per 1,000 followers.

Below, key findings from the report.

Days and Times

  • Although more tweets are sent out during the week, the average number of retweets is higher on weekends.
  • Tweets sent on Sundays receive on average 0.168 retweets, the most of any day of the week.

  • There is a higher volume of tweets during business hours; however, tweets get the most retweets on average after work hours.
  • Tweets sent between 10 PM ET and 11 PM receive 0.194 retweets on average.

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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a writer, editor, content strategist, and research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji