Mobile finally claimed the No. 1 spot this holiday season among devices used by consumers to open and read emails, with just over half of all email opens occurring on mobile devices, according to a recent report by Return Path.
Some 51% of email opens between late November and the end of December happened on mobile devices, 27% on desktop clients, and 22% via webmail, the analysis found.
Moreover, if the current trend continues, mobile could account for up to 60% of all email opens by next holiday season, Return Path predicts.
Below, additional key findings from the report, which was based on data from 1.3 billion opened emails.
Mobile Volume
- Christmas day accounted for the highest share of email opens for mobile, with 62% of all emails opened on a mobile device.
- 57% of all Christmas Day mobile opens were on an iPhone, and 28% were on an iPad.
- 14% of all emails were opened on an Android device.
Volume by Day
- Cyber Monday accounted for the most emails opened during the holiday season, and the day before Cyber Monday was second.
- Christmas day and December 29 had the lowest open volumes.
About the research: The report was based on data from 1.3 billion emails opened during the 2013 winter holiday season.
