Among social login options on websites—the ability to register and log in using an existing social network or email identity—Facebook is the top choice with US consumers, according to a recent report by Janrain.
The analysis of data from Janrain's user management platform found Facebook identities accounted for 45% of all social logins on websites in the third quarter of 2013. That was a slight dip in share compared with the second quarter of 2013.
- Google has gradually closed the gap on Facebook in the United States since last year, though its gain in 3Q13 was slight.
Below, additional key findings from the report.
Trends by Site Type
- The analysis found that consumers' social login preferences vary depending on what type of website they are visiting.
- Facebook is the clear leader on media, retail, entertainment/gaming, and music-related sites.
- Google has registered the most significant growth on consumer brand and B2B sites.
- LinkedIn is also a popular social login choice on B2B websites.
Trends by Geographic Region
- Facebook is the clear social login leader in the United States, but it faces strong competition in other countries.
- Hyves contends with Facebook as the most popular social login in the Netherlands.
- In Brazil and India, Orkut is popular; in China, Sina Weibo and Renren are common.
- Mixi is a popular social login choice in Japan, and VK is preferred in Russia.
About the research: The report was based on an analysis of data from Janrain's user management platform.
