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In the third quarter of 2013, paid search impressions, clicks, and advertiser spend increased for both Google and Bing (which includes the Yahoo search partnership), according to a recent report by The Search Agency.

Paid search impressions in 3Q13 increased 37.1% year over year, clicks grew 16.2%, and advertiser spend increased 23.1%.

Cost-per-click (CPC) in 3Q13 was up 5.9% year over year, but fell 1% quarter over quarter.

Below, additional key findings from the report, which was based on data from US search engine marketing campaigns run by The Search Agency in 3Q13.

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Paid Search Trends: CPCs on the Rise, Bing Gaining Spend Share

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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a writer, editor, and a content strategist. He is a co-founder of ICW Media and a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji